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Online Digital Marketing

Digital marketing is actually quite a broad term that encompasses the use of websites and emails to advertise any product or service and attract potential customers. Strictly speaking, it doesn't include the use of content marketing, paid advertising, and social media.

Why Companies Need Digital Marketing

With the advance of the internet, companies and businesses are increasingly moving away from traditional methods of marketing such as printed advertisements in newspapers and magazines and telephone communication. It is undoubtedly necessary for a company to have a website to promote brand awareness and reach a wider audience.

Search Engine Optimization

One of the most critical aspects to get right with digital marketing is search engine optimization. This is a process that is used to enable a website to rank highly in a search engine's results pages. This will increase the amount of free, organic traffic and lead to more sales conversions. The use of keywords is incredibly important to provide an answer for potential customer's questions.

The Role of a Digital Marketer

The primary task of a digital marketer is to drive lead generation and brand awareness through a company's website or by use of an email campaign. They are expected to track their performance across all digital channels. This is quite a specialized career and typically requires extensive knowledge of appropriate software.

Digital marketing is undoubtedly here to stay, and businesses need to get on board to increase their sales.